Recently, news that "Maeil Youxian lost more than 3.8 billion yuan last year and only 55 employees remain" has attracted attention online.

As the leading enterprise of fresh food circuit, Daily Fresh has been reported to be in "business difficulties". Now TA has not come to the end, but it is in danger under the dual pressure of performance and stock price.

This also sounded the alarm for the whole industry, the continuous loss of fresh circuit is still in the fierce competition, deep in the predicament of fresh enterprises how to break the game?

The failure of Daily fresh does not mean that fresh electricity business is a false proposition - it is more to show that the industry exists a disease, and the operators who are deeply involved in it, have not found a healthy development model, or the appropriate pace of expansion.

We take the same category of fresh agricultural products store as an example, in a number of fresh e-commerce players people self-harm, Mired in, "this store" calmly told the story of the next ten years, plan in the "green development" under the big situation, bear the head goose responsibility to continue to carry the "Xingnonghui people" of the next ten years.

How do these produce stores do it?

A key choice, a unique business model, a "rural development" goal, is their way to long-term success.

In fact, as a commercial entity rooted in agriculture, the specialty store of agricultural products has always been committed to strengthening agriculture and rejuvenating agriculture. It is committed to building a "bridge" between the production end and the sales end. Empowered by the diversified resources of the Group, the specialty store of agricultural products works with local leading agricultural enterprises to help the development of brand of agricultural products and build the market competitiveness of agricultural products from the source. We will promote the development of agricultural industries with distinctive features.

There are many similar cases. For example, the "partner" of the agricultural products store, Sichuan Cuisine Food -- the key leading enterprise of agricultural industrialization in Dazhou City, is also accelerating the transformation and upgrading under the ability of green finance, expanding from a single industry model to a complete industrial chain, in order to meet the dual needs of economic quality and efficiency improvement and green development. Sichuan's famous brand products "Chuan Chi brand" beef products, is also taking steps across the country, to the world.

Green industry and green finance are getting married hand in hand, and their development momentum is improving. A dialogue on green industry and finance innovation will be held at the Third Boao International Financial Summit 2022 on Nov 29.

Many industry giants and celebrities gathered in Boao to discuss the development of green finance and the opportunities and challenges of green finance cooperation, paving the way for common prosperity through transformation and development, and enabling high-quality development of green agricultural industry.