As a bridge of agricultural products "go out", agricultural products "boom" stores from the beginning of the year have been set up all over the country. Nearly two months at a faster pace in the country laid, every week there are new store opening good news. Multi-subject participation, and seek the new trend of "special", "excellent" and "fine" agricultural industry development, and seek a new road of agricultural brand construction.

A adhere to: dig deep consumer market demand

With the continuous improvement of people's income and living standards, consumers' demand for agricultural products is changing from being full to eating well, eating at ease and eating healthily. It can be seen that featured agricultural products have also entered an era of quality consumption.

According to the change of consumption structure, the agricultural products "pop style" store actively carried out the production and marketing of the base, visited leading agricultural enterprises and brand agricultural products production bases, selected high-quality agricultural products, constantly updated the store display products, effectively expanded the regional characteristics of high-quality agricultural products sales channels.

Double stick: only do high-quality "explosive"

It has to be said that no matter how flexible the sales channel, quality products are still the essence of the same core. However, the embarrassment lies in the fact that for a long time, high-quality, original agricultural products have been in short supply, limited production capacity, and even poor connection of channels. So how do you solve this conundrum? In view of this, specialty stores find a way to explore a unique set of "winning magic weapon".

How to do that? Many "hot" specialty stores of agricultural products, in addition to searching for rural original agricultural products with local characteristics, also bring high-quality products to everyone by integrating the advantages of resources inside and outside the stores to find the "just needs" of consumers. In this way, not only to fill the deficiencies and weaknesses of a single system of product categories, but also to help it seize the commanding heights of the agricultural products consumer market.

Triple stick: online and offline omni-channel sales

In fact, the agricultural products "explosion" store is not only on the agricultural leading enterprises, brand agricultural base of these diversified production end, and search shares of technology, finance, media power. Through the APP big data support, the agricultural products are sold all over the country, truly forming an integrated closed-loop marketing system from front-end product processing, online and offline sales to back-end logistics support.

In order to meet the diversified and experiential consumption needs of the new generation of consumers, the specialty stores from space building to sales service, strengthen the interaction with consumers, full of individuation, and finally achieve the purpose of promoting consumption growth.

Someone once asked, in the new era of the rise of a group of heroes, agricultural products "explosive" store how to become a tide?

As the person in charge of the specialty store insisted, with "new thinking, new channels, new direction" to create a new track, at the same time, the objective law and the essence of the development of our agricultural industry. Adhering to the service concept of "quality + experience" is of great value and significance to the development of agricultural industry and the improvement of people's life quality.